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姓名:闫学军
单位:奇致(中国)品牌策划机构
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奇致家居策划文案选摘21 (2010/11/16 13:47:06) [发送到微博]
  Lamett乐迈“52原创”个性花色Lamett “52 originality” Individual Decors
  
  
  由于技术与资金的限制,在目前的强化地板领域,全球仅有少数几家地板企业拥有自主花色研发能力,绝大部分企业的装饰纸都是从第三方厂家采购,所以市场上的强化地板款式和花色同质化现象非常严重,消费者往往难以找寻到一个花色、风格与众不同的产品,其对于地板的个性需求也极难满足。At present laminate flooring domain, there are only several companies have capability to develop their own decors because of the limit of technology and capital. Most companies purchase d閏or paper from the third company. So in laminate flooring market, the styles and d閏ors of laminate floorings are homogeneity. It is hard for customer to find larruping laminate flooring, and it is hard to satisfy customer’s need for individuality.
  
  于大同的世界中寻找大不同,产品设计领先战略是Lamett乐迈地板参与全球市场竞争的核心战略。强大的产品设计能力,是Lamett乐迈地板能够立足于世界并推动行业进步的主要原因。To find big difference in the assimilation world, keeping production design lead is a key strategy of Lamett to attend the global competition. Powerful capability of design is the main reason that Lamett can be established in the world and make flooring industry progress.
  
  Lamett乐迈凭借多年的国外市场运作经验敏锐地意识到,产品的风格是未来市场竞争的关键所在,要想在全球地板市场占有一席之地,必须强调地板产品的创新与个性。Lamett乐迈摒弃中国地板市场上多数厂家直接从第三方采购装饰纸的做法,在公司成立后的第一年就从法国聘请国际顶尖设计师赴上海带领团队负责产品设计工作。从时尚流行元素到古典艺术,从自然风格到实用主义,从中国传统文化到中欧奢华之风,Lamett乐迈的地板风格始终在追求,或自然、或艺术、或时尚、或经典……With extensive international marketing experiences, Lamett realize that style is the key of future market competition. Innovation and individuality of floorings must be stressed, if who wants to take a place on global floorings market. Lamett abandoned the way that most Chinese companies purchase d閏or paper from the third party. From the first year of company’s found, Lamett employed international top designers from France to Shanghai to take charge of products design. From fashion to classic, from naturalness to pragmatism, from Chinese traditional culture to European luxury style, the style of Lamett flooring is always chasing for natural, art, fashion, classic etc..
  
  从国家知识产权局授权Lamett乐迈第一个花色专利到2008年底,Lamett乐迈的产品设计团队一共开发了52个的原创个性花色,并且能够根据该52花色调配出多达200种的个性花色。事实上,国内甚至是很多装饰纸厂家也没有200个花色。From the first d閏or patent authorized by State Intellectual Propriety Office till the end of 2008, Lamett product design team developed 52 original individual decors, and it can be mixed about 200 individual decors. As a matter of factor, even many decoration paper companies don’t have 200 decors.
  
  近6年来,凭借着52原创个性花色,Lamett乐迈每年出口销量增至2400万㎡,根据统计,52原创产品的比例占到80%以上。时至今日,Lamett乐迈的52原创产品依然在出口销量构成中占到80以上,每一款花色都在全球各地市场上畅销,并经久不衰。历经全球市场的6年检验,Lamett乐迈越来越坚持产品设计领先战略,“使我们的生活每天有所不同”正逐渐成为我们所致力于为消费者实现的个性化的、独特的生活享受。In the latest 6 years, the export quantity of Lamett floorings increased to 24,000,000m2 every year depend on the 52 original individual decors. According to statistical data, proportion of the 52 original decors is over 80%. Till now, it is still over 80%, each d閏or sells well on global market and prolonged prosperous. Experienced inspection of global market, Lamett more and more insists on products design leading strategy. “To make our life different every day” gradually becomes our aim to bring customers individual, special enjoying life.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Lamett乐迈独创“AD48”工艺Lamett original creation “AD48” craft
  
  ——最大限度提升地板舒适度与寿命
  
  ——maximum increase the comfort level and life of flooring
  
  
  耐磨、抗刮、耐烫灼及抗冲击等要求是消费者对地板的最基本要求,而决定这些功能属性的,正是地板的漆面工艺。Demands for anti-abrade, anti-scratch, anti-burned resist concussion etc.are customers’ basic requirement. And coating of floor is the crucial lacquer craft.
  
  目前,行业内的多数企业都选用UV油漆,采用光固化油漆工艺来生产地板,而AD48(Air Dried 48 hours Finish)是Lamett乐迈总结行业经验后独创的、集油漆涂饰领域之大成的纯手工油漆工艺,与光固化油漆工艺相比,采用AD48油漆工艺固化的地板漆面不仅均匀、饱满、光洁、无鼓泡、无漏漆、无孔眼、无针孔,而且具有以下7大显著优势:At present, most companies are using UV coating and drying with UV light to produce floorings. However, AD48 (Air Dried 48 hours Finish) is a original creation pure handcraft that Lamett summarized experiences of floorings industry. Compared with the floorings use UV craft, the surface of floorings that use AD48 craft is uniformity, full, clarity, no drum, no leaking, no eyelet, no pinhole, and has following distinct advantages.
  
  一 更美观:光固化工艺地板的漆面采用UV漆滚涂,油漆涂饰多达5-15层,漆面厚度达2mm,从而导致漆面不清晰;AD48工艺地板采用PU清漆,透底性极好,天然木纹清晰,地板不仅自然而且美观。Ⅰ. More beautiful: UV craft use UV paint to roll paint. It need 5 to 15 layers. The coating thickness is 2mm, which cause the surface fuzziness.AD48 craft use PU varnish which is clear. The natural wood grain looks clear. It makes floorings natural and pretty.
  
  二 更舒适:光固化工艺地板因漆面过厚导致地板无实木质感,在春、秋、冬季节脚感冰凉;采用AD48工艺的地板漆面一年四季温润如玉,美观且舒适,能够完美呈现实木地板的真实质感。Ⅱ. Cozier: Floorings that use UV craft make flooring doesn’t have wood feeling because of the thick coating. And it feels cold in Spring, autumn and winter. Floorings that use AD48 craft are worm all the year. It is pretty, cozy and can feel the reality of wood.
  
  三 更环保:光固化工艺地板干燥固化过程采用各种射线照射,通过高温来干燥漆面,可能产生有害物质;AD48工艺采用完全48小时完全自然风干,对家庭消费者来说完全没有任何环保隐患。Ⅲ. More green: Paint of floorings that use UV craft is dried by radial light. It will have injurants because of high temperature drying craft.AD48 craft dries 48 hours in natural circumstance. It is safe for customers.
  
  四 附着强:光固化工艺采用UV漆,漆面过厚,极脆,韧性不够,容易破裂并脱落;AD48工艺使用具有强力渗透能力的PU漆,该油漆在自然风干过程中渗透到地板深层,形成漆钉,附着力极强,能够牢牢保护漆面不与地板脱离。Ⅳ. Stronger adhesion: Coating of UV craft is too thick. It is crisp, not flexible, and easy to be broken off. Paint of AD48 is a kind of paint that has strong seepage force. During the drying process, the paint seeps into the wood. It likes nailed on the paint. Adhesion is very strong. It can keep the paint on floorings.
  
  五 更耐磨:光固化工艺地板采用的UV漆仅仅凭借硬度抵抗外界对地板漆面的破坏,但由于其天然的韧性不足,无法抵抗冲击;AD48工艺地板兼具硬度与韧性,能够对地板进行双重保护。Ⅴ. More wearable: UV coating use its hardness to resist broken from outside. It can’t resist impact because of it’s weakness of tenacity. Floorings with AD48 craft have hardness and tenacity. It has double protection for the floorings.
  
  六 易修复:地板如若经历破坏性冲击,光固化工艺地板因其漆膜碎裂变成白色粉状难以移除,从而难以修复如初;AD48工艺地板地板可以轻松去除破损部位油漆,并且在修复后丝毫看不出其瑕疵。Ⅵ. Easy to repair: Broken lacquer layer of UV craft has white powdery. It is hard to move and repair. The floorings with AD48 craft are easy to move broken paint, and there is no flaw after repair.
  
  七 更稳定:光固化工艺地板因漆膜附着力不强,极易在漆膜与地板之间形成空隙,潮湿的空气与积水容易进入,受此影响地板常常受潮变形;AD48工艺地板因其卓越的漆膜附着力,能够全面隔离地板与空气中的水分接触,从而更加稳定。Ⅶ. More stable: For floorings with UV craft, there is interstice between coating and floor because of UV coating’s worse adhesion. Moisture and water is easier to enter into the interstice to cause flooring’s deformation. AD48 coating can insulate moisture into floor because of its strong adhesion. Floorings with AD48 are more stable.
  
  奇致专注于家居品牌策划与研究
  转载请署名:奇致(中国) 品牌策划机构 www.jazi.cc
  奇致官方博客 http://blog.sina.com.cn/jazi007
  
  
  
  奇致(中国)品牌策划机构,专业为家居品牌提供家居策划服务,迄今服务超50个全球知名家居品牌,高品质的品牌营销策划服务不仅为我们赢得了客户的高度认同,更为客户赢得了市场。想了解更多奇致公司信息,敬请登陆公司官方网站:www.jazi.cc 奇致新浪博客:blog.sina.com.cn/jazi007 联系电话:021-34675800
  
  
  【中国家居策划实战派】【中国家居策划10强机构】【国家林产工业协会顾问机构】【精英荟(马可波罗、生活家、金牌厨柜、索菲亚衣柜)家居策划推广机构】【生活家巴洛克地板6年(自2004年起)捆绑服务】【拥有国内首家庭消费研究院】【50多人的专业家居策划专家】
  
  
  
  
  
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